About —
I’m drawn to the stories that connect people; how individual perspectives, shared histories, and small details can come together to create something bigger.
My work spans branded content, commercial production, theater, hospitality, and experiential design, but the approach is always rooted in the same thing: curiosity, research, and creating visual experiences that people can connect with.
Where it started…
I can’t remember a time in my life that didn’t have some element of theatricality. Growing up, everything felt like an opportunity to create a little world of my own; from choosing the most colorful outfit I could find in the morning, to staging theater shows in my room, to insisting on character face paint before bath time. I like to think Fancy Nancy, one of my favorite childhood characters, would have appreciated my belief that everyday life could always use a little extra pizzazz.
That instinct has stayed with me, even as the way I express it has evolved. I’m still fascinated by the details that give people, places, and experiences their character; the things that make a story feel specific, personal, and alive. It’s what first drew me to theater and storytelling, and what continues to shape the way I approach design today: with curiosity about people, an appreciation for the stories and histories behind them, and a desire to bring those individual pieces together into something others can connect with.